Week 1: Overview of All Assignments

Culture & Social media

The Pony Express debuted 150 years ago, and using riders and “fresh horses … who rode at full gallop in 10- to 12-mile segments,” delivered mail between Missouri and California. “In March 1861, the Pony Express set a record for transcontinental delivery–7 days 17 hours–when riders carried Abraham Lincoln’s Inaugural Address to the West Coast” (Edwards, 2010). The service ended only six months later.

Thankfully, communication has changed. Today there is no need to wait a week for important correspondence, and the transmission is far less dangerous. Yet technological advances have brought us to a crossroad. “Old media” like newspapers, magazines, and television, are struggling to compete with digital media that is immediate and available at the click of a button.

The first unit of this course begins the process of learning about these new digital tools by developing a foundation for understanding. Consider the core term common to both old and new media.

“Media” is plural for the ancient Latin word “medius” or “medium” and it means something in the middle that conveys (or moves) something from one place or person to another. Related English words include:

  • medium: Someone who reportedly conveys messages from the dead.
  • comedian: Someone who conveys humor.
  • intermediate: Something between two phases. For example, “intermediate school” moves students from elementary school to high school.
  • remedial: A cure to move people from a poor health to good health, or poor education to good education.

Media conveys a message from a person or organization to someone else. It can be audio (like on a CD or the radio), the written word (like a magazine, newspaper, or a webpage), or video (like on TV or YouTube). Digital media conveys messages using new, computer-processor assisted technology. Today digital media can be accessed in many ways including with handheld devices such as mobile phones, laptops, MP3 players, desktops, and many more.

Assignments: Complete the Week 1 Blog post; post your introduction; completed the required readings.

Required readings:  Digital Nation part 1(video)

8 Ways to Avoid Social Media Culture Clash

The Power and Business Risks of Social Media (PDF)  week1

What Are Companies Saying About Social Media in the Workplace

Week 1 PP: EN371 Week1

Social-Media-Managers-10-Required-SkillsEN371 Week 1


8 thoughts on “Week 1: Overview of All Assignments

  1. Social media is a tool that helps organize business and is important to networking with other business all around the world in today’s society. Having the skills and tools needed in the business field is important especially when networking with others to share ideas and imaginations .


  2. Social media is a tool that helps organize business and is important to networking with other business all around the world in today’s society.


  3. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. It is use to reconnect friends and families. It is important to use social media you get to see your target market, up close and personal.


  4. Social Media is most definitely a tool that will not only help people but businesses brand and market. It has become tool for networking, branding, and for personal use. Social media in the workplace has become a hot topic, especially in our organization. Utilizing social media to promote our events, our mission, and our culture is strongly encouraged. Unfortunately, staff has taken advantage and utilizes the tool for personal reasons at all times and impedes in work productivity. For that reason, we have decided to block all social media sites. Whether this is the right move or not is still something we revisit.


  5. Social media is a tool that could be useful to people if they know what they want and how to get what they want out of it but i would say it’s not as useful as a tool to people but they view from a businesses point of view, is completely different because theirs still a whole world field with details for businesses and it differently would be useful to all business.


  6. Social media provides people with a range of benefits, and opportunities to empower themselves in a variety of ways. People can maintain social connections and support networks that otherwise wouldn’t be possible, and can access more information than ever before. The communities and social interactions people form online can be invaluable for bolstering and developing people’s self-confidence and social skills. Also social media provides an accessible and powerful tool for highlighting and acting on issues and causes everywhere around the world.


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