Analyze Uniqlo’s (http://www.uniqlo.com/us/) use of social media. Uniqlo is a Japanese clothing retailer that has embarked upon an aggressive global expansion strategy in the last 2 years. Examine Uniqlo’s use of Facebook, Twitter, & Pinterest in order to assess the effectiveness of their social media marketing strategy with regards to their global expansion. You are not required to use references or outside sources. Base your report exclusively on your observations. Your report should have the following sections.
An overview of your impression of Uniqlo’s social media strategy based upon your review of their Facebook, Twitter, and Pinterest presence. Taken together how effective is their social media presence in terms of their global expansion and the 5 following specific strategic objectives:
- Increasing awareness
- Influencing desire
- Encouraging trial
- Facilitating purchase
- Cementing brand loyalty
You may complete the assignment as an individual or with another class maember. Post the analysis on the blog.