Monthly Archives: March 2016

Week 10: Graded Discussion due 3/20

Read the following article: The next five social media trends and their impact on marketing
What do you see as the next trend in social media or technology?


Written Assignment Due 3/16

Identify a company that has appeared on the current list “Great Places to Work For” for at least two years and outline why you believe that it was placed on this list.   How does the company on the list stand out? Length- 2-3 para. Post in the leave a comment section.

Week 10: Final Project Due 3/23

Items completed by  3/13 are:

* Resume and cover letter.

* Position Paper.

* Prezi presentation on a topic of your choice.

* Your professional career statement posted on your blog..

* Voicethread example. Link posted on blog.

* Social Media Critique and Analysis

Projects completed by Final:

  • Jing presentation
  • Animoto project
  • Professional LinkedIn profile set up(Include URL on your blog)
  • FourSquare Tips
  • Pinterest

FourSquare assignment details: Post on Your Blog

Purpose of the assignment

FourSquare is the most popular example of location-based social media. This assignment will ensure that all students are familiar with the basic functions of FourSquare, and understand how it can be used to create a knowledge base for a given geographic area. This assignment will also directly benefit the EWU community by helping to create and enhance a valuable knowledge base about the campus and the surrounding area for students, potential students, and visitors.


Students  must create create an account at The account must be publicly visible (unlocked). You may use a pseudonym and limited bio information to protect your privacy if you wish, but I must be informed of your ID so I can grade your assignment. If students already have a FourSquare account, they may either use it here or create  a new account specifically for this class.

Over the course of the assignment, students must add tips for location on the EWU campuse, as well as for sites of interest in the surrounding community: downtown, south loop, etc.

Other places of interest around EWU and even destinations for daytrips or weekend getaways are also appropriate, but the emphasis should be on places on and around the EWU campus.

You will be expected to craft 10 useful tips, of which at least 5 should be on or near East-West University. Tips will be graded on quality (accuracy and clarity), substance (containing useful content), appropriateness (suitability for the intended user base), and originality. Since you may want to add other FourSquare tips during this time unrelated to the assignment,  you must submit a list of the tips you wish to be included, copying and pasting directly from your profile page on Please include your FourSquare username. At the top of the page, provide a one-paragraph explanation of the types of users you think will find your tips helpful, and why.

How to write good  tips

Always think about the potential users and the kinds of information they would find interesting or helpful. Prospective, new, transfer & current students, parents, faculty and staff, visitors to the campus, or even simply people new to Chicago might all make use of the information you provide, so keep them in mind as you select your venues and prepare your tips.

While hastily-typed tips of the “I love this place!” variety may be fun to add for your favorite spots, they are not very helpful. Tips should always provide specific information or suggestions that add to people’s understanding of the location. It is fine to offer an opinion, but always support it with an example: e.g., “I love this place–it has the best Chicago-style pizza in town, and is open past midnight every night” is a much more helpful tip than the previous example.


Be creative! Aside from campus buildings, parks, restaurants, and shops, also consider the following types of venues:

  • Non-building areas, like the skate park;
  • Non-profit organizations (especially those seeking to recruit volunteers);
  • Campus clubs and student organizations;
  • Organizations where you have had internships (again, think carefully about what you write);
  • Historic neighborhoods, such as Bronzeville, Chinatown or Greektown;
  • Quirky landmarks, such as the Cloud Gate (“The Bean”).


Types of tips

There are several categories of tips you might consider:

  • Background information: If you know–or discover–useful background information about a building or location, you can definitely use it in a tip.  The History Channel specializes in these kinds of tips, so see their FourSquare page for examples.
  • Useful facts: Menu items, services provided, events (if they are held regularly–very time-sensitive information or one-off events do not make good fodder for FourSquare tips, since you don’t know when someone will be checking in and tips are stored indefinitely). See Bon Appétit for some examples of different kinds of useful food-related facts for eateries.
  • Opinions, pro and con: Sometimes a recommendation to avoid a place or an item can be as helpful as a thumbs-up. However, be thoughtful in deciding what to say about the venues you choose. Remember that, like other forms of social media, FourSquare tips are stored and may continue to appear to users for a long time.
  • Ideas: One great way to use tips to help users (and increase the likelihood of ending up on their to-do lists) is to give them ideas for things to do in a given location. For example a tip for the Mariano’s downtown could read, “Pick up some cold beverages and freshly made salads and sandwiches here, then head over to the nearby River Walk.”

For examples of how other universities have used FourSquare tips to develop a knowledge base, see the profiles for Harvard University and the University of North Carolina in Charlotte. (The latter, it must be said, also contains some examples of the kinds of tips you should NOT leave. Remember that you are effectively representing EWU when you leave tips about campus or campus-related activities.)

Resources Only: Interacting Visually

Visual identity construction

A Graphic Guide to Facebook Portraits (FastCompany)
The 4 Big Myths of Profile Pictures (OK Trends)
Don’t Be Ugly By Accident (OK Trends)
Your Looks and Your Inbox (OK Trends)

Photo sharing communities


Flickr and other photo toys

Color palette generator
Jigsaw puzzle maker
Motivator (motivational poster maker)
Spell with Flickr

Video sharing communities


Visual collaboration projects

Life in a Day (Ridley Scott & Kevin McDonald)
In B Flat 2.0

Miscellaneous visual media examples

I now pronounce you monetized: a YouTube video case study” (Official Google Blog)
It’s Getting Hot in Here” Fan video for The Office
Project Report (Pulitzer/YouTube collaboration for citizen journalists)
Passive-Aggressive Notes
Red Bull visual timeline
Sign of social media (Flickr group)
Jill & Kevin’s wedding entrance (from case study)
The Office wedding clip
Corey & Rachel’s wedding invitation

Screencasts for visual social media

Using Twitpic (watch this one if you typically use the page)
Sharing photos on Twitter via Brizzly
Sharing photos on Twitter via Tweetdeck (watch this one if you use a desktop application)