Syllabus

East-West University

Social Media in Today’s Workplace

Winter 2016

Instructor:      Dr. Carolyn Stevenson

Office:             Room 410

Phone:             312-939-0111

Email:              carolyns@eastwest.edu

Office Hours:

Monday – Thursday 10:00 am – 1:00 PM; or by appointment

Course meeting times:

Mondays and Wednesday 8:00 am – 9:50 am

Required Readings:

There is no required textbook for this course. Required readings are listed in the course blog located at:  https://en371socialmediawordpresscom.wordpress.com/ YOU ARE EXPECTED TO COMPLETE ALL OF THE ASSIGNED READINGS.

Bookmark this page as all important course information will be housed on the blog.

Course Description:

This applications-based course provides an overview of technology tools used in the digital age. Students will learn how to create projects using new media, as well as analyze the appropriate use of media choices in professional settings.

Course Objectives:

  1. Assess how and when to apply new communication technologies.
  2. Create projects using the digital communication tools appropriate for the context
  3. Develop a personal professional profile
  4. Demonstrate an understanding of how new communication technologies are used in today’s workplace

Course Overview:

 
Workers communicate and collaborate with instant messaging, blogs, wikis, Twitter, Linked-In, and Facebook. Businesses communicate with the public via CEO blogs, viral marketing, and other forms of communication driven by social media.  These new technologies and social trends are explored with a view towards our existing understanding of capturing, transferring, sharing, and managing knowledge in a business setting.  In addition to learning the ways businesses use social networking tool, it is important that today’s workers understand how to create and market “Brand Me.”

The course is multi-disciplinary meaning that students of all majors will find something exciting to study even if information technology isn’t your area of expertise.

REQUIREMENTS AND GRADING:

  1. Attendance is mandatory. This course relies on your in-class participation. Repeated absences will lower your grade. If you miss more than four classes over the course of the quarter, you may not receive credit for the class. Arriving significantly late for class may count as an absence.

In the event that you do miss a class, it is your responsibility to find out, either by contacting the instructor or by contacting a classmate, what was covered in that class.  The best way to reach me is via email at carolyns@eastwest.edu so documentation of your absence is recorded.

  1. In-class writing assignments. We will have frequent short writing assignments and discussions that will focus on the required readings.
  2. If you submit an assignment late, your grade will be lowered for that paper. I will take off 5 points for every day the project is late. Thus, projects submitted a week or more after the due date will NOT receive a passing score.  LATE FINAL PROJECTS WILL NOT BE ACCEPTED.
  3. Technology Use. Use of the computers is for course-related material only. If you are posting on your personal FB account or tweeting, you will be asked to complete an additional assignment. One the second offense, you will be asked to leave class for the day. Same policy for texting. PLEASE EXERCVISE A LEVEL OF PROFESSINALISM IN THE CLASS.
  4. PLAGIARISM: All written work you turn in should be your own, except for the quotations from texts, which you will use as evidence for your analysis. (All words taken directly from texts should appear inside quotation marks and be followed by a parenthetical citation.) We will discuss plagiarism and citation further in class to clarify this. If you plagiarize once in this class, the assignment on which you do so will receive a grade of F. If you plagiarize a second time, YOU WILL FAIL THE CLASS.
  5. Grading of all projects will follow the guidelines as listed in the “Evaluation of Your Writing” rubrics distributed for the specific writing assignment.
  6. Class participation. Each class will begin with a lecture that will provide an overview of readings assigned for the class. The lecture will be followed by class discussion. Each student will be expected to participate in discussing each week’s readings. Therefore reading assignments should be completed by the date scheduled on the class calendar. University guidelines expect that students will spend about 1.5-2.0 hours preparation for every 1 hour of class time; for our course this means 4.5-6.0 hours preparation per week.

 

  1. EWU Administrative Withdrawal Policy  

1.When a student has reached (1) week of consecutive UNEXCUSED absences for a course (3x for MWF, 2x for MW or TuTH and prior to the end of the 7th week of class) the instructor will attempt to outreach to the student (via email, phone, etc.) to ascertain the nature of the absences.

 

  1. When a student has reached (2) weeks of consecutive UNEXCUSED absences for a course (6x for MWF, 4x for MW or TuTH and prior to the end of the 7thweek of class) and the student has not contacted the instructor regarding the absence, the instructor will administratively withdraw the student from the class without delay.

 

  1. Once a student has been administratively withdrawn from the class, the student may request reinstatement. Students must request reinstatement in writing and must provide written, verifiable documentation for the absences in order for a reinstatement to be considered. The decision to reinstate a student to class rests solely with the instructor of that class.

 

  1. Nothing in this policy shall restrict an instructor from utilizing whatever resources he/she deems appropriate to assist a student with absences arising from a legitimate cause (illness, family emergency, etc.).

Grading:

Class attendance, in-class assignments and participation: 10%

Quizzes: 20%

Weekly Blog Posts: 20%

Writing projects: 20%

Final Exam: 10%

Final Project: 20%

Students can receive a maximum total of 1000 points for the class. The grading system is as follows:

 

350 – 400 = A

300 – 349 = B

250 – 299 = C

200 – 249 = D

199 and below = F

Unit # and Topic Learning Activities Assessments
 

Week 1: Culture and Social Media

 

§  Reading

§  Final Project Information

§  Introductions

 

§  Writing Assignment

§  Blog Post

Week 2:Audience and Demographics; Voicethread §  Reading

§  Project

§  Blog post

§  Blog Post

§  Quiz

Week 3:Microblogs and Personal Branding §  Reading

§  Blog Post

 

§  Blog Post

§  Outline for Final Project Due

§  Blog Post

Week 4: Social Networking and Privacy §  Reading

§  Blog Post

§  Project

§  Blog Post

§  Project

Unit 5: Blogging §  Reading

§  Blog Post

§  Blog Post

§  Quiz

Week 6: Ethics, Law, and Identity; Animoto §  Reading

§  Blog Post

§  Film: “The Social Network”

§  Blog Post

§  Film Questions

Week 7:Podcasting; marketing and PR §  Reading

§  Project

§  Blog Post

§  Project

§  Blog Post

Week 8:  Social Media and the Workplace; careers in social media §  Reading

§  Blog Post

§  Project

§  Blog Post

§  Project

Week 9:  

Technological convergence and the rise of mobile technology; analyzing social media trends and impact

§  Reading

§  Blog Post

§  Blog Post

§  Quiz

 

 

 

Week 10: Social media, Crowdsourcing, and the news

§  Reading

§  Reading

§  Blog Post

 

 

§  Reading

§  Blog Post

Week 11: Putting it All Together/What Comes Next? §  Reading

§  Discussion

§  Final Exam

 Final Project Due! §  Discussion

§  Final Project

 

Class attendance and participation: 10% (ATTENDANCE FACTORS INTO YOUR GRADE. YOU ARE EXPECTED TO BE IN CLASS UNLESS AN EXTENUATING SITUATION ARISES. IN ADDITION, YOU MUST PARTICIPATE IN THE CLASS DISCUSSION. SIMPLY SITTING IN CLASS DOES NOT CONSITITE ENGAGED LEARNING).

Course Outline:

  CONTENT ORGANIZATION WRITING STYLE MECHANICS
A

90 -100 pts

Paper carefully analyzes the document for meaning, conciseness, clarity, effectiveness, and ethical implications. Shows original thought.  Develops main points clearly. Should be very well-ordered.  Each section must have a strong internal organization.  Transitions found between and within section are clear and effective. Appropriate to the assignment, fresh (interesting to read), accurate, (no far-fetched, unsupported comments), precise (say what you mean), and concise (not wordy). Includes a title page and reference page.

Project is in 12-point font. Narrative sections are double-spaced. Project meets length requirement. Project is free of serious errors; grammar, punctuation, and spelling help to clarify the meaning by following accepted conventions.  Citations follow APA guidelines.

B

Pts 80 -89

Paper generally analyzes the document for meaning, conciseness, clarity, effectiveness, and ethical implications, but needs greater detail. Shows original thought. Develops the main points clearly. Should be well-ordered.  Each section has good internal organization.  Transitions found between and within sections are generally clear and effective. Should generally be appropriate to the assignment, accurate (no far-fetched, unsupported comments), precise (say what you mean), and concise (not wordy). Includes a title page and reference page.

Project is in 12-point font. Narrative sections are double-spaced. Project falls ½ page short of length requirement.  Project contains some generally minor grammatical and punctuation errors.  Few misspellings. Citations generally follow APA guidelines (perhaps one or two minor errors).

C

70 – 79 pts

Paper briefly analyzes the document for meaning, conciseness, clarity, effectiveness, or ethical implications, but many important points are left out. Shows too little original thought.  Main points are adequately defined in only some areas of the paper; points may be over-emphasized or repeated. The organization has a few problems.  Sections lack transitions. The overall structure of the assignment is not effective. Appropriate in places, but elsewhere language is vague and/or inappropriate. Sentences may be monotonous or confusing. Numerous grammatical and punctuation errors.  Misspellings are more frequent, but they are the sort spell checkers do not catch, such as “effect/affect.”  An attempt at APA citation was made, but there are multiple errors larger than a misplaced period.  Narrative sections are not double-spaced. Project falls 1-page short of length requirement.
D

60 -69 pts

Paper briefly addresses one or more of the required elements, but includes minimal analysis and needs major expansion. The essay’s main points are developed inconsistently or repetitiously. Shows little revision from draft. The organization has multiple problems.  Most sections lack transitions. The overall structure of the assignment is not effective. Inappropriate and vague writing interferes with the development and clarity of the main points. Sentences are often monotonous or incomprehensible. Many serious and minor grammar or punctuation errors; frequent misspellings, including those that should have been caught by the spell checker.  Citation meets few APA guidelines, or no reference page is included. Paper falls 2 or more pages short of length requirement.
F

0- 59 pts

It meets no or few of the assignment’s guidelines.

Shows no significant revision from draft.

The components outlined for a “D” paper are not met.

Project may be plagiarized (Plagiarism Explanation).

 

 

Project Grading Rubrics

 

 

 

CATEGORY Exemplary Proficient Partially Proficient Unsatisfactory POINTS
Introduction 9 points 6 points 3 points 0 points ___/9
Catchy and clever introduction. Provides relevant information and establishes a clear purpose engaging the listener immediately. Describes the topic and engages the audience as the introduction proceeds. Somewhat engaging (covers well-known topic), and provides a vague purpose. Irrelevant or inappropriate topic that minimally engages listener. Does not include an introduction or the purpose is vague and unclear.
Tells who is speaking, date the podcast was produced, and where the speaker is located. Tells most of the following: who is speaking, date of the podcast, and location of speaker. Alludes to who is speaking, date of the podcast, and location of speaker. Speaker is not identified. No production date or location of the speaker is provided.
Content 9 points 6 points 3 points 0 points ___/9
Creativity and original content enhance the purpose of the podcast in an innovative way. Accurate information and succinct concepts are presented. Accurate information is provided succinctly. Some information is inaccurate or long-winded. Information is inaccurate.
Vocabulary enhances content. Vocabulary is appropriate. Vocabulary is adequate. Vocabulary is inappropriate for the audience.
Includes a wide variety of appropriate, well-researched and informative sources and has well-edited quotes from “expert” sources. Quotes and sources of information are credited appropriately. Includes appropriate and informative quotes from “expert” sources. Source quotes are credited appropriately. Includes some variety of informative quotes from some “expert” sources. Source quotes need some editing and some credits are missing. Includes no source quotes.
Keeps focus on the topic. Stays on the topic. Occasionally strays from the topic. Does not stay on topic.
Conclusion clearly summarizes key information. Conclusion summarizes information. Conclusion vaguely summarizes key information No conclusion is provided.
Delivery 3 points 2 points 1 point 0 points ___/3
Well-rehearsed, smooth delivery in a conversational style. Rehearsed, smooth delivery. Appears unrehearsed with uneven delivery. Delivery is hesitant and choppy and sounds like the presenter is reading.
Highly effective enunciation, expression, and rhythm keep the audience listening. Enunciation, expression, pacing are effective. Enunciation, expression, rhythm are sometimes distracting. Enunciation of spoken word is not clearly understandable or expression and rhythm are distracting throughout the podcast.
Correct grammar is used throughout the podcast. Correct grammar is used during the podcast. Occasionally incorrect grammar is used during the podcast. Poor grammar is used throughout the podcast.
Interview 6 points 4 points 2 points 0 points ___/6
Open ended questions and follow-up are used that draw interesting and relevant information from the interviewee. Open ended questions and follow-up questions are used appropriately. Open ended questions and follow-up questions are occasionally irrelevant to the topic. Only yes-or-no questions are used. No follow-up questions are asked.
Graphic and Music Enhancements 6 points 4 points 2 points 0 points ___/6
The graphics/artwork used creates a unique and effective presentation and enhance what is being said in the podcast and follow the rules for quality graphic design. The graphics/artwork relates to the audio and reinforces content and demonstrates functionality. The graphics/artwork sometimes enhances the quality and understanding of the presentation. The graphics are unrelated to the podcast. Artwork is inappropriate to podcast.
Music enhances the mood, quality, and understanding of the presentation. Music provides supportive background to the podcast. Music provides somewhat distracting background to the podcast. Music is distracting to presentation.
All graphic and music enhancements are owned by the creator of the podcast or copyright cleared with appropriate documentation. Graphic and music enhancements are owned by the creator of the podcast or copyright cleared. Use of copyrighted works is questionable. Copyright infringement is obvious.
Technical Production 6 points 4 points 2 points 0 points ___/12
Transitions are smooth and spaced correctly without noisy, dead space. Transitions are smooth with a minimal amount of ambient noise. Transitions are uneven with inconsistent spacing; ambient noise is present. Transitions are abrupt and background noise needs to be filtered.
Volume of voice, music, and effects enhance the presentation. Volume is acceptable. Volume is occasionally inconsistent. Volume changes are highly distracting.
Podcast length keeps the audience interested and engaged. Podcast length keeps audience listening. Podcast length is somewhat long or somewhat short to keep audience engaged. Podcast is either too long or too short to keep the audience engaged.
Podcast linked from a site that included descriptive subject tags. Podcast contained subject tags. Podcast contains limited subject tags. Podcast has no subject tags and difficult to locate online.
Podcast occurs as part of a regularly scheduled series. Podcast occurs as part of a series. Podcast occurs randomly. Podcast occurs as a one-time event.
Performed all duties of assigned team role and contributes knowledge, opinions, and skills to share with the team. Always did the assigned work. Performed nearly all duties and contributed knowledge, opinions, and skills to share with the team. Completed the assigned work. Did not perform any duties of assigned team role and did not contribute knowledge, opinions or skills to share with the team. Relied on others to do the work.
TOTAL POINTS ___/45

 

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